Benvindo!!!

Welcome to Sera´s blog! Check out the news of Brazil´s most acclaimed sustainable fashion & home furnishings brand!

Benvindos ao blog da Será com as notícias da marca de moda e decoração sustentáveis mais querida do Brasil!




Será em San Francisco



(Port. English bellow)
O bairro com as lojas mais descoladas de moda e decoração de San Francisco é sem dúvida  Haight-Ashbury.
Famoso por ser o centro difusor do movimento hippie da década de 60, o bairro foi  um dos destinos preferidos dos Rolling Stones, Janis Joplin, Greateful Dead e tantos outros. Hoje o bairro eclético congrega psicodélicos, punks e yuppies.
E é na Haight Street onde se pode encontrar os produtos da Será o Benedito: na P-Kok on Haight e Ceiba fashion-music-art.
 ceiba_fashion_music_art 


P-Kok at Haight



Jarrad Hirst da P-Kok vestindo uma jaqueta de lona de caminhão upcycled da coleção Cruz
Jarrad Hirst of P-Kok, wearing an upcycled truck tarp jacket from the Cross Collection

A Tailandesa Pat Pkok, dona da P-Kok at Haight
Thai based in San Francisco, Pat Pkok, owner of P-Kok on Haight


The neighborhood with the coolest fashion and decor shops of San Francisco is undoubtedly  Haight-Ashbury.

Famous for being the center of the hippie movement of the 60's, the neighborhood was one of the favorite destinations of the Rolling Stones, Janis Joplin,
Greateful Dead and many otherss. Nowadays  the neighborhood brings together an eclectic vibe with psychedelics, punks and yuppies.

It is in the Haight Street where you can find Sera O Benedito´s products: the P-Kok on Haight and Ceiba fashion-music-art.