tag:blogger.com,1999:blog-50856543157470823812024-03-13T04:47:50.740-03:00Será o BeneditoSustainable and stylish fashion and home furnishings. -
Moda e decoração sustentáveis e com estilo.Será o Beneditohttp://www.blogger.com/profile/17991268191360138963noreply@blogger.comBlogger22125tag:blogger.com,1999:blog-5085654315747082381.post-6865750878759125112012-03-07T19:20:00.002-03:002012-03-15T10:55:39.978-03:00NÓS APOIAMOS O ENDA 2012/ WE SUPPORT ENDA 2012<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;">Português/ <span style="color: blue;">English bellow</span></span></div>
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<b>A Será o Benedito, como em todos os anos, apoia o ENDA 2012, o Encontro Nacional de Direitos Animais, que será realizado em Porangaba - SP, de 7 a 10 de junho.</b></div>
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<b>O ENDA une o movimento pela libertação animal no Brasil ao reunir os indivíduos que trabalham por um mundo livre de todas as formas de exploração animal. Trata-se da maior reunião de ativistas vindos de diversas partes do Brasil no intuito de aprender, debater e conviver com aqueles que fazem a história da luta pelos direitos anuimais em nosso país, fazendo do encontro um fórum para compartilhar experiências, relatar progressos e formar redes.</b></div>
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<b>Para participar acesse o site <a href="http://www.enda.org.br/" target="_blank">http://www.enda.org.br/</a></b></div>
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<b><span style="font-size: small;">Sera O Benedito, like every year, is supporting ENDA 2012, the National Animal Rights Meeting to be held in Porangaba, Brazil from 7 - 10 of June. </span></b><span style="font-size: 10pt;"><span style="font-size: medium;"><b><span style="font-size: small;"> </span></b></span></span></div>
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<span style="font-size: 10pt;"><span style="font-size: medium;"><b><span style="font-size: small;">The ENDA is a movement for animal liberation in Brazil bringing together individuals and organisations who work for a world free from all forms of animal abuse and exploitation. It is the largest gathering of animal activists in Brazil, in order to learn, discuss and socialize with those who make the history of the struggle for animal rights in our country, making the meeting a forum to share experiences, report progress, discussions and form networks.</span></b></span></span></div>
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<span style="font-size: 10pt;"><span style="font-size: medium;"><b><span style="font-size: small;">To participate access the website <a href="http://www.enda.org.br/" target="_blank">http://www.enda.org.br/</a> </span></b></span></span></div>
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<span style="background-color: whitesmoke; color: #333333; display: inline !important; float: none; font-family: arial, sans-serif; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"></span><span class="hps" style="background-color: whitesmoke; color: #333333; font-family: arial, sans-serif; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"></span><a href="http://www.enda.org.br/"></a><span style="font-family: Arial; font-size: 10pt;"><span style="color: black; font-size: medium;"></span></span>Será o Beneditohttp://www.blogger.com/profile/17991268191360138963noreply@blogger.comtag:blogger.com,1999:blog-5085654315747082381.post-603957873924610282012-02-07T17:31:00.002-02:002012-03-15T10:56:43.569-03:00Novo vídeo Será o Benedito / Sera O Benedito´s new film<div style="font-family: Arial, Helvetica, sans-serif;">
Português /<span style="color: blue;"> English bellow</span></div>
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<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/J3fEKAA8Uhw" width="560"></iframe><br />
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O novo filme institucional da Será o Benedito, produzido durante a Naturaltech 2011 na Bienal do Ibirapuera. Filmagem e edição da cineasta Cecília Engels.</div>
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<span style="font-family: Arial, Helvetica, sans-serif;">A Naturaltech/Biofair são as maiores feiras de produtos orgânicos e sustentáveis no Brasil que acontecem simultâneamente em São Paulo. A edição de 2011 assim como outras edições anteriores aconteceram no Pavilhão da Bienal do Ibirapuera.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Confira abaixo as fotos do nosso estande, equipe e visitantes da feira.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">The new film corporative by filmaker Cecilia Engels for Sera O Benedito was shot during the Naturaltech/Biofair the biggest Brazilian event on sustainable and green products that happens in Sao Paulo every year.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The film is in Portuguese only and it shows the importance of sustainable fashion and decor in our daily lives. With testimony of director of Brazilian Vegetarian Society, Marly Winckler, fine artist and creator of many of our T-shirt patterns, Jaime Prades and Sera O Benedito´s</span><span style="font-family: Arial, Helvetica, sans-serif;"> creator and </span><span style="font-family: Arial, Helvetica, sans-serif;">CEO Orivan Pavan, among some of our clients, we hope to raise the question of this important issue: a green world in every sense.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: blue;">Check out the pics of the 2011 issue of Naturaltech/Biofair</span></span><br />
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<a href="http://1.bp.blogspot.com/-d08IveUnh3U/TzFwxLEmAoI/AAAAAAAAAtw/6gBP5tGeQr8/s1600/DSC_0237.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="267" src="http://1.bp.blogspot.com/-d08IveUnh3U/TzFwxLEmAoI/AAAAAAAAAtw/6gBP5tGeQr8/s400/DSC_0237.JPG" width="400" /></a></div>
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Estande da Será o Benedito </div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Sera O Benedito´s booth at the fair</span></div>
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A equipe: Orivan Pavan CEO Sera o Benedito, Tina Leme (esq) Comunicação e divulgação da marca e Sarita Guimarães (dir), vendas</div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: blue;">T</span><span style="color: blue;">he team: Orivan Pavan CEO Sera O Benedito, Tina Leme (L) the brand communications and marketing and Sarita Guimaraes (R) sales.</span></span></div>
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<a href="http://3.bp.blogspot.com/-W6roogjuba0/TzFxEgUAYdI/AAAAAAAAAu4/BBw0spElens/s1600/DSC_0267.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="267" src="http://3.bp.blogspot.com/-W6roogjuba0/TzFxEgUAYdI/AAAAAAAAAu4/BBw0spElens/s400/DSC_0267.jpg" width="400" /></a></div>
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A cineasta Cecília Engels durante a produção do vídeo</div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif; font-size: small;">Brazilian filmaker Cecilia Engels shooting the film </span></div>
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<a href="http://3.bp.blogspot.com/-sUzizcRP6OI/TzFw4_J7A9I/AAAAAAAAAuI/Lg1WT5xbrl4/s1600/DSC_0254.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="267" src="http://3.bp.blogspot.com/-sUzizcRP6OI/TzFw4_J7A9I/AAAAAAAAAuI/Lg1WT5xbrl4/s400/DSC_0254.JPG" width="400" /></a></div>
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Visitantes e amigos, o fotógrafo Alexandre Campbell (esq) e o arquiteto Juarez Puig (dir) com Orivan e Tina </div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Visitors and friends, the photographer Alexandre Campbell and architect Juarez Puig with Orivan and Tina</span></div>
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<a href="http://2.bp.blogspot.com/-wPm-lAJlxpI/TzFw6ZEF2gI/AAAAAAAAAuQ/n1bNrAhJnxU/s1600/DSC_0260.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="267" src="http://2.bp.blogspot.com/-wPm-lAJlxpI/TzFw6ZEF2gI/AAAAAAAAAuQ/n1bNrAhJnxU/s400/DSC_0260.jpg" width="400" /></a></div>
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Visitante ilustre e parceiro da Será o Benedito, o artista Jaime Prades conversa com Orivan.</div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Important visitor, fine artist and Sera O Benedito´s partner, Jaime Prades chatting to Orivan</span></div>
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<a href="http://2.bp.blogspot.com/-TMTnm3yKkbw/TzFw39QLzWI/AAAAAAAAAuA/tPDpDdSLoVA/s1600/DSC_0248.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="267" src="http://2.bp.blogspot.com/-TMTnm3yKkbw/TzFw39QLzWI/AAAAAAAAAuA/tPDpDdSLoVA/s400/DSC_0248.jpg" width="400" /></a></div>
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Clientes felizes</div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Happy clients</span></div>
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Final de feira feliz: Orivan e Tina celebram o sucesso da Será o Benedito na Naturaltech!</div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Happy end of the fair: Orivan and Tina celebrate the success of Sera O Benedito at the Naturaltech!</span></div>
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<br />Será o Beneditohttp://www.blogger.com/profile/17991268191360138963noreply@blogger.comtag:blogger.com,1999:blog-5085654315747082381.post-70822765667382847322011-12-16T17:21:00.000-02:002011-12-19T15:42:28.420-02:00Será apoia os espetáculo UM BRASILEIRO / Sera sponsors the play UM BRASILEIRO<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;">Portuguese <span style="color: blue;">(English bellow)</span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b><i>Era uma noite como outra qualquer, com estrelas e luas... lá no céu! </i>José João da Silva, um brasileiro.</b></span><br />
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<span style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Mais um espetáculo com o apoio da
Será o Benedito, “Um Brasileiro” com Maurílio Domiciano está em cartaz no Espaço Cultural da Estação Frei Caneca às 21hs.<o:p></o:p></b></span></span></div>
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<span style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Com texto de : Sergio Carvalho da
Fonseca e Rubens Curi,<o:p></o:p></b></span></span></div>
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<span style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>direção: Rubens Curi </b></span></span></div>
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<span style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Cenografia:
Daniela Thomas </b></span></span></div>
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<span style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Figurino: Cláudia Schapira.<o:p></o:p></b></span></span></div>
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<span style="line-height: 24px;"><span style="font-family: Arial, Helvetica, sans-serif;"><b><i>Um Brasileiro</i> conta a história de José João da Silva, um migrante radicado em São Paulo que, após enfrentar inúmeras dificuldades, vive um grave momento de crise onde o suicídio se apresenta como sua única alternativa. neste momento crucial lhe acontece uma revelação transformadora. Devido à ela, Zé João revisita suas memórias e as emoções que carregam atualizando-as pelo viés da revelação.</b></span></span></div>
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<span style="line-height: 24px;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>O espetáculo recebeu ótimas críticas e Maurílio Domiciano está execelente neste monólogo. </b></span></span></div>
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<span style="background-color: #cccccc; color: blue; font-family: Arial, Helvetica, sans-serif;"><i><span class="hps">It was</span> <span class="hps">a</span> <span class="hps">night</span> <span class="hps">like any other,</span> <span class="hps">with stars and</span> <span class="hps">moons</span> <span class="hps">...</span> <span class="hps">in the sky</span>!</i> <span class="hps">João</span> <span class="hps">José</span> <span class="hps">da Silva,</span> <span class="hps">a Brazilian.</span><br /><br /><span class="hps">Another</span> <span class="hps">show with</span> <span class="hps">the sponsor of</span> <span class="hps">the</span> Será O Benedito<span class="hps">,</span> <i>Um Brasileiro</i> (A <span class="hps">Brazilian)</span><span class=""> with</span> <span class="hps">Maurilio</span> <span class="hps">Domiciano</span> <span class="hps">is showing</span> <span class="hps">at the Espaço Cultural da Estação Frei Caneca, </span> <span class="hps">21hs</span>.<br />A play by: Sergio <span class="hps">Carvalho</span> <span class="hps">da Fonseca</span> <span class="hps">and Rubens</span> <span class="hps">Curi,</span><br /><span class="hps">Directior:</span> <span class="hps">Rubens</span> <span class="hps">Curi</span><br /><span class="hps">Set Design</span>: Daniela <span class="hps">Thomas</span><br /><span class="hps">Costume Design</span>: <span class="hps">Claudia</span> <span class="hps">Schapira</span>.<br /><span class="hps"><br /></span></span></div>
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<span style="background-color: #cccccc; color: blue; font-family: Arial, Helvetica, sans-serif;"><span class="hps">A</span> <span class="hps">Brazilian</span> <span class="hps">tells the story</span> <span class="hps">of José João da Silva (Joseph</span> <span class="hps">John Smith)</span>, <span class="hps">a migrant</span> <span class="hps">living in São</span> <span class="hps">Paulo</span> <span class="hps">who, after facing</span> <span class="hps">many difficulties,</span> <span class="hps">experiences a</span> <span class="hps">time of grave</span> <span class="hps">crisis</span> <span class="hps">where suicide</span> <span class="hps">is presented as </span><span class="hps">the only alternative.</span> A<span class="hps">t this crucial moment</span> <span class="hps">a</span> <span class="hps">revelation happens </span>and <span class="hps">Joe</span> <span class="hps">John</span> <span class="hps">revisits</span> <span class="hps">his memories</span> <span class="hps">and emotions by the</span><span class="hps"> </span><span class="hps">revelations.</span><br /><br /><span class="hps">The show</span> <span class="hps">received</span> <span class="hps">good reviews and</span> <span class="hps">Maurílio</span> <span class="hps">Domiticiniano is</span> <span class="hps">execelente in</span> <span class="hps">this</span> <span class="hps">monologue.</span></span>
</div>Será o Beneditohttp://www.blogger.com/profile/17991268191360138963noreply@blogger.comtag:blogger.com,1999:blog-5085654315747082381.post-81622321170770333462011-12-12T22:34:00.001-02:002012-03-07T18:42:29.612-03:00Coletivo Brasil<div class="separator" style="clear: both; text-align: center;">
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<span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif; font-size: x-small;">Portuguese - <span class="Apple-style-span" style="color: blue;">English bellow</span></span><br />
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<a href="http://2.bp.blogspot.com/-JrYgEQ9AZEM/TuaKJ2Q19_I/AAAAAAAAAo4/RCPBcQECPlU/s1600/Coletivo+Brasil+com+Marcas.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="280" src="http://2.bp.blogspot.com/-JrYgEQ9AZEM/TuaKJ2Q19_I/AAAAAAAAAo4/RCPBcQECPlU/s640/Coletivo+Brasil+com+Marcas.jpg" width="640" /></a></div>
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<span style="font-family: Arial,sans-serif;"><b><i>Coletivo Brasil - Moda Sustentável</i>, movimento nacional de vanguarda - com participação de 21 marcas, entre elas a Será o Benedito - visa promover e popularizar, dentro e fora do Brasil, a moda sustentável brasileira e seus princípios socioambientais e éticos.</b></span></div>
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<b><span class="Apple-style-span" style="font-family: Arial,sans-serif;"><i>O </i></span><span style="font-family: Arial,sans-serif;"><i>Coletivo Brasil - Moda Sustentável</i> </span><span class="Apple-style-span" style="font-family: Arial,sans-serif;">- foi criado pela artista plástica e biodesigner Patricia Moura e nasceu com a idéia central de criar um movimento de vanguarda, cuja proposta é reunir e apresentar à sociedade brasileira e internacional, o DNA da moda sustentável nacional, mostrando que é possível desenvolver moda economicamente viável, ecologicamente correta e socialmente justa. </span></b></div>
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<span class="Apple-style-span" style="font-family: Arial,sans-serif;"><b>O lançamento foi no dia 26 de novembro durante o Moda Recife com o desfile de moda mostrando as coleções de todas as marcas, exposição de fotos "Plural" e a mesa redonda "A sustentabilidade está na moda" conduzida por Cristina Balari e a participação de cinco membros do Coletivo entre eles a idealizadora Patrícia Moura, Paulo Fernando, a frente do portal Comunidade Moda, Maria Zanatta, engenheira com especialização em sustentabilidade (Paraná), além de Tiana Santos e Mayara Pimentel.</b></span></div>
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<b><span class="Apple-style-span" style="font-family: Arial,sans-serif;">O desfile contou com a intervenção especial da cantora e compositora pernambucana Karinna Spinelli e do percussionista Lucas dos Prazeres (veja vídeo abaixo, gentilmente cedido por Bruno Takahashii)</span><span class="Apple-style-span" style="font-family: Arial,sans-serif;">. Além das marcas do Coletivo, foram apresentadas a coleção da Bioartes, Associação pernambucana apoiada por Patrícia Moura.</span></b></div>
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<span class="Apple-style-span" style="font-family: Arial,sans-serif; font-size: small;"><i>Intervenção especial da cantora e compositoria pernambucana Karinna Spinelli e do percussionista Lucas dos Prazeres</i></span></div>
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<span class="Apple-style-span" style="font-family: Arial,sans-serif; font-size: small;"><i><span style="color: blue;">The show had the special intervention of the singer-songwriter from Pernambuco state, Karinna Spinneli and drummer Lucas dos Prazeres</span> </i></span></div>
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<i><span style="font-family: Arial,Helvetica,sans-serif;">Look Será o Benedito</span></i></div>
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<a href="http://1.bp.blogspot.com/-FxK6agvYOic/TuehnTVWvAI/AAAAAAAAAqE/UTPoBjfYJo0/s1600/desfile-coletivo-brasil-31.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" oda="true" src="http://1.bp.blogspot.com/-FxK6agvYOic/TuehnTVWvAI/AAAAAAAAAqE/UTPoBjfYJo0/s640/desfile-coletivo-brasil-31.jpg" width="424" /></a></div>
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<a href="http://4.bp.blogspot.com/-sI_qFiWSMCU/TuegnS9t2uI/AAAAAAAAAps/djFjCVqZ-yY/s1600/desfile-coletivo-brasil-32.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" oda="true" src="http://4.bp.blogspot.com/-sI_qFiWSMCU/TuegnS9t2uI/AAAAAAAAAps/djFjCVqZ-yY/s640/desfile-coletivo-brasil-32.jpg" width="424" /></a></div>
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<i><span style="font-size: small;">Outros looks do desfile</span></i></div>
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<i style="color: blue;"><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Other looks on the show</span></span></i></div>
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<a href="http://4.bp.blogspot.com/-hgaMsoD_fb0/TuegpA-W8nI/AAAAAAAAAp0/PxSaqnC4UI4/s1600/desfile-coletivo-brasil-41.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" oda="true" src="http://4.bp.blogspot.com/-hgaMsoD_fb0/TuegpA-W8nI/AAAAAAAAAp0/PxSaqnC4UI4/s640/desfile-coletivo-brasil-41.jpg" width="424" /></a></div>
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<i><span style="font-size: small;">A artista plástica e biodesigner Patrícia Moura, criadora do Coletivo Brasil</span></i></div>
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<i style="color: blue;"><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Fine artist and biodesigner Patricia Moura, creator of Collective Brasil</span></span></i></div>
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<a href="http://1.bp.blogspot.com/-Wtz23EVWWfc/TuegqkAYTPI/AAAAAAAAAp8/_kteQWKI4Jk/s1600/desfile-coletivo-brasil-43.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" oda="true" src="http://1.bp.blogspot.com/-Wtz23EVWWfc/TuegqkAYTPI/AAAAAAAAAp8/_kteQWKI4Jk/s640/desfile-coletivo-brasil-43.jpg" width="424" /></a></div>
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<a href="http://issuu.com/seraobenedito/docs/editorial_coletivo_brasil_1_" target="_blank"><span class="Apple-style-span" style="color: purple;">Editorial Coletivo Brasil / Editorial Collective Brasil</span></a><br />
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<span class="Apple-style-span" style="background-color: #cccccc; color: blue;"><b><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Collective</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span></b><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;"><b>Brazil</b> <b>-</b></span><b><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Sustainable Fashion</span></b><span style="font-family: arial,sans-serif; font-size: 16px;"> is a Brazilian</span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;">avant-garde </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">movement </span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">to promote </span><span style="font-family: arial,sans-serif; font-size: 16px;">the </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Brazilian sustainable</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">fashion</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">and its</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">socially and environmentally</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">ethical</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">principles, </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">with the participation of </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">21</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">brands,</span><span style="font-family: arial,sans-serif; font-size: 16px;"> among them</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> Sera O </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Benedito.</span></span><br />
<span class="Apple-style-span" style="background-color: #cccccc; color: blue;"><br style="font-family: arial,sans-serif; font-size: 16px;" /><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">The Collective</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;"> was created</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">by</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">artist and</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> b</span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">iodesign</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Patricia </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Moura</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">and was born with</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">the central idea</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">of creating</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">an</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">avant-garde movement</span><span style="font-family: arial,sans-serif; font-size: 16px;">, which aims to </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">gather and present to</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">the</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Brazilian and international society</span><span style="font-family: arial,sans-serif; font-size: 16px;">,</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">the DNA of Brazil´s</span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;"> sustainable </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">fashion</span><span style="font-family: arial,sans-serif; font-size: 16px;">, showing that</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">it</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">is</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">possible to develop</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> an </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">economically viable</span><span style="font-family: arial,sans-serif; font-size: 16px;">,</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">environmentally sound and</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">socially just fashion</span><span style="font-family: arial,sans-serif; font-size: 16px;">.</span><br style="font-family: arial,sans-serif; font-size: 16px;" /><br style="font-family: arial,sans-serif; font-size: 16px;" /><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">The launch was</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">on</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">November 26,</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">during</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Recife </span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;">Fashion</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">with a fashion</span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;"> show</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">displaying</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">the collections of</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">all brands of the Collective, a</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps atn" style="font-family: arial,sans-serif; font-size: 16px;">photo exhibition entitled "</span><span style="font-family: arial,sans-serif; font-size: 16px;">Plural"</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">and the round table</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">"Sustainability</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">is in fashion</span><span style="font-family: arial,sans-serif; font-size: 16px;">"</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">led by</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Cristina</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Balar</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">and the participation of</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">five</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">members</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> of the </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Collective</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">including</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">the creator</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Patricia</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Moura</span><span style="font-family: arial,sans-serif; font-size: 16px;">, Paul</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Fernando</span><span style="font-family: arial,sans-serif; font-size: 16px;">, the front man</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">of the portal</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Fashion</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Community</span><span style="font-family: arial,sans-serif; font-size: 16px;">, Maria </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Zanatta</span><span style="font-family: arial,sans-serif; font-size: 16px;">, an engineer</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">with expertise in</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps atn" style="font-family: arial,sans-serif; font-size: 16px;">sustainability</span><span style="font-family: arial,sans-serif; font-size: 16px;">), and</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Tiana</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">and</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Mayara</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Santos </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Pimentel.</span></span><br />
<span class="Apple-style-span" style="background-color: #cccccc; color: blue;"><br style="font-family: arial,sans-serif; font-size: 16px;" /><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">The show had</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">the special intervention</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">of the singer</span><span style="font-family: arial,sans-serif; font-size: 16px;">-songwriter from </span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Pernambuco state, </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Karinna</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Spinelli and</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">drummer</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Lucas</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">dos Prazeres</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">(see</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">video above,</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">kindly provided</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">by Bruno</span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Takahashii</span><span style="font-family: arial,sans-serif; font-size: 16px;">)</span><span style="font-family: arial,sans-serif; font-size: 16px;">.</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Alongside the brands</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">of the Collective</span><span style="font-family: arial,sans-serif; font-size: 16px;">, we presented the</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">collection</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">of Bio Art </span><span style="font-family: arial,sans-serif; font-size: 16px;">, an</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Association</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> from Pernambuco </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">supported by</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Patricia</span><span class="Apple-style-span" style="font-family: arial,sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial,sans-serif; font-size: 16px;">Moura.</span></span><br />
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<br />Será o Beneditohttp://www.blogger.com/profile/17991268191360138963noreply@blogger.comtag:blogger.com,1999:blog-5085654315747082381.post-19362623747511924092011-12-05T18:48:00.001-02:002011-12-12T22:48:06.005-02:00Mandalas Cósmicas / Cosmic MandalasPort <span class="Apple-style-span" style="color: blue;">(English bellow)</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Marcelo Dalla, comunicador multimídia(astrólogo, artista gráfico, escritor) é o criador das Mandalas Cósmicas que ilustram nossa coleção de pufes e painéis.</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Dalla publica diariamente as previsões astrais dos signos no seu blog <a href="http://marcelodalla.blogspot.com/">marcelodalla.blogspot.com</a>, e recentemente foi entrevistado pela jornalista Bete Pimentel para um programa da WNTV onde fala do processo de criação das suas mandalas e seus significados. Confiram!</span><br />
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<iframe allowfullscreen="" frameborder="0" height="300" mozallowfullscreen="" src="http://player.vimeo.com/video/33087130?title=0&byline=0&portrait=0" webkitallowfullscreen="" width="400"></iframe><br />
<a href="http://vimeo.com/33087130">WNTV - Mulheres Que Fazem - Marcelo Dalla - 09/11/2011</a> from <a href="http://vimeo.com/user7471822">WNTV</a> on <a href="http://vimeo.com/">Vimeo</a>.<br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">A coleção de pufes e painéis com as Mandalas Cósmicas em lona de caminhão upcycled podem ser encontradas na nossa loja virtual: www.shopsera.com.br</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">As fotos seguintes são das Mandalas impressas na lona upcycled Será o Benedito</span></div>
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<span class="Apple-style-span" style="color: blue; font-family: Arial, Helvetica, sans-serif;">The following pics are the Mandalas printed on Sera O Benedito´s upcycled truck tarp</span></div>
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<a href="http://3.bp.blogspot.com/-N33IUdymuuA/Tt1B9u-42AI/AAAAAAAAAmo/8BbNNwqNyoo/s1600/Mandala+2+s%25C3%25A9rie+I+Marcelo+Dalla_Entusiasmo+13.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="616" src="http://3.bp.blogspot.com/-N33IUdymuuA/Tt1B9u-42AI/AAAAAAAAAmo/8BbNNwqNyoo/s640/Mandala+2+s%25C3%25A9rie+I+Marcelo+Dalla_Entusiasmo+13.jpg" width="640" /></a><a href="http://1.bp.blogspot.com/-jyR0CEavPvg/Tt1B8xUlkJI/AAAAAAAAAmg/8hsiSxolBKA/s1600/Mandala+1+s%25C3%25A9rie+I+Marcelo+Dalla_C%25C3%25A9u+na+Terra+43.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="604" src="http://1.bp.blogspot.com/-jyR0CEavPvg/Tt1B8xUlkJI/AAAAAAAAAmg/8hsiSxolBKA/s640/Mandala+1+s%25C3%25A9rie+I+Marcelo+Dalla_C%25C3%25A9u+na+Terra+43.jpg" width="640" /></a></div>
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<a href="http://4.bp.blogspot.com/-XQfmlIdPmOU/Tt1B-T4q__I/AAAAAAAAAmw/cqb3Wcl2cks/s1600/Mandala+3+s%25C3%25A9rie+I+Marcelo+Dalla_Inteligencia+10.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="635" src="http://4.bp.blogspot.com/-XQfmlIdPmOU/Tt1B-T4q__I/AAAAAAAAAmw/cqb3Wcl2cks/s640/Mandala+3+s%25C3%25A9rie+I+Marcelo+Dalla_Inteligencia+10.jpg" width="640" /></a></div>
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<span class="Apple-style-span" style="color: blue; font-family: arial, sans-serif;">Marcelo Dalla, multimedia communicator (astrologer, graphic artist and writer), is the creator of the Cosmic Mandalas that illustrate our collection of beanbags and panels.</span><br />
<span class="Apple-style-span" style="color: blue; font-family: arial, sans-serif;">Dalla publishes daily horoscope forecasts in his blog <a href="http://marcelodalla.blogspot.com/">marcelodalla.blogspot.com</a> and recently was interviewed by journalist Bete Pimentel to a WNTV program where he talked about the process of creating his mandalas and their meanings. </span><br />
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<span class="Apple-style-span" style="color: blue; font-family: arial, sans-serif;">The collection of beanbags and panels with printed Cosmic Mandalas an be found at our e-commerce (available in Brazil only) www.shopsera.com.br or for overseas orders please contact us at contato@seraobenedito.com.br</span><br />
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<a href="http://1.bp.blogspot.com/-Xs1VqeBzZAs/Tt5wszI3vpI/AAAAAAAAAnQ/JRP2CFd3sfk/s1600/Mandala+4+s%25C3%25A9rie+I+Marcelo+Dalla_Intui%25C3%25A7%25C3%25A3o+08.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://1.bp.blogspot.com/-Xs1VqeBzZAs/Tt5wszI3vpI/AAAAAAAAAnQ/JRP2CFd3sfk/s640/Mandala+4+s%25C3%25A9rie+I+Marcelo+Dalla_Intui%25C3%25A7%25C3%25A3o+08.jpg" width="635" /></a></div>
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<span class="Apple-style-span" style="color: blue; font-family: arial, sans-serif;"><br /></span>Será o Beneditohttp://www.blogger.com/profile/17991268191360138963noreply@blogger.comtag:blogger.com,1999:blog-5085654315747082381.post-43260508422132379912011-11-28T18:09:00.001-02:002011-12-12T22:48:24.092-02:00Será em San Francisco<div class="separator" style="clear: both; text-align: center;">
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<a href="http://4.bp.blogspot.com/-r5QTP-QGM_Q/TtPrj5ghb7I/AAAAAAAAAg4/EXB4xjs1rnk/s1600/cALIFORNIA.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="156" src="http://4.bp.blogspot.com/-r5QTP-QGM_Q/TtPrj5ghb7I/AAAAAAAAAg4/EXB4xjs1rnk/s640/cALIFORNIA.jpg" width="640" /></a></div>
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<a href="http://4.bp.blogspot.com/-c2XsrRK1HFc/TtP7Y3sD7GI/AAAAAAAAAhA/4cbrTwzkEDQ/s1600/DSCF0045.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://4.bp.blogspot.com/-c2XsrRK1HFc/TtP7Y3sD7GI/AAAAAAAAAhA/4cbrTwzkEDQ/s320/DSCF0045.jpg" width="239" /></a></div>
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<span style="font-size: x-small;"><b>(Port. <span style="color: blue;">English bellow)</span></b></span></div>
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<span style="font-size: small;"><b>O bairro com as lojas mais descoladas de moda e decoração de San Francisco é sem dúvida Haight-Ashbury.</b></span></div>
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<span style="font-size: small;"><b>Famoso por ser o centro difusor do movimento hippie da década de 60, o bairro foi um dos
destinos preferidos dos Rolling Stones, Janis Joplin, Greateful Dead e
tantos outros. Hoje o bairro eclético congrega psicodélicos, punks e yuppies.</b></span></div>
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<span style="font-size: small;"><b>E é na Haight Street onde se pode encontrar os produtos da Será o Benedito: na P-Kok on Haight e Ceiba fashion-music-art.</b></span></div>
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<b> ceiba_fashion_music_art </b></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif;">P-Kok at Haight </span></b></div>
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<span style="font-size: x-small;"><b><span style="font-size: small;">Jarrad Hirst da P-Kok vestindo uma jaqueta de lona de caminhão upcycled da coleção Cruz</span></b></span></div>
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<span style="color: blue; font-size: small;"><b style="font-family: Arial,Helvetica,sans-serif;">Jarrad Hirst of P-Kok, wearing an upcycled truck tarp jacket from the Cross Collection </b></span></div>
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<b>A Tailandesa Pat Pkok, dona da P-Kok at Haight</b></div>
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<b>Thai based in San Francisco, Pat Pkok, owner of P-Kok on Haight</b></div>
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<b><span class="" id="result_box" lang="en"><span class="hps">The neighborhood</span> <span class="hps">with the </span></span><span class="" id="result_box" lang="en"><span class="hps">coolest </span></span><span class="" id="result_box" lang="en"><span class="hps">fashion</span> <span class="hps">and decor </span></span><span class="" id="result_box" lang="en"><span class="hps">shops</span><span class="hps"></span> <span class="hps"></span><span class="hps"> of</span> <span class="hps">San</span> <span class="hps">Francisco</span> <span class="hps">is undoubtedly</span> <span class="hps"></span> <span class="hps">Haight</span>-Ashbury.<br /><br /> <span class="hps">Famous for being</span> <span class="hps">the center</span> <span class="hps">of the hippie movement</span> <span class="hps">of the</span> <span class="hps"></span><span class="hps">60's</span>, the neighborhood was <span class="hps">one</span> <span class="hps">of the favorite destinations</span> <span class="hps">of the Rolling</span> <span class="hps">Stones,</span> <span class="hps">Janis</span> <span class="hps">Joplin,</span> </span><span class="" id="result_box" lang="en"><span class="hps">Greateful</span> <span class="hps">Dead </span></span><span class="" id="result_box" lang="en"><span class="hps">and many</span> <span class="hps"></span>others<span class="hps">s. Nowadays </span> </span><span class="" id="result_box" lang="en"><span class="hps"></span></span><span class="" id="result_box" lang="en"><span class="hps">the neighborhood</span> <span class="hps">brings together</span> <span class="hps">an </span>eclectic vibe with <span class="hps">psychedelic</span>s, <span class="hps">punks and</span> <span class="hps">yuppies</span>.<br /><br /> <span class="hps">It is in the</span> <span class="hps">Haight</span> <span class="hps">Street</span> <span class="hps">where you can</span> <span class="hps">find </span><span class="hps"></span><span class="hps"></span><span class="hps">Sera O Benedito´s products:</span> <span class="hps">the</span> <span class="hps atn">P-</span>Kok <span class="hps">on</span> <span class="hps">Haight and</span> <span class="hps">Ceiba</span> <span class="hps atn">fashion-</span><span class="atn">music-</span><span class="">art.</span></span></b></div>
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<span class="" id="result_box" lang="en"><span class=""></span></span>Será o Beneditohttp://www.blogger.com/profile/17991268191360138963noreply@blogger.comtag:blogger.com,1999:blog-5085654315747082381.post-75343362322928034252011-11-28T17:40:00.001-02:002011-12-12T22:48:37.059-02:00Design OK 2011<div style="font-family: Arial,Helvetica,sans-serif;">
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<b>Aconteceu nos dias 3 a 5 de novembro o evento "Design OK 2011", evento que reúne doze estúdios de São Paulo para mostrar as novidades em mobiliário que serão lançados em 2012.</b></div>
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<b>Aberto ao público e logistas, o evento procura também promover e discutir a criatividade no design brasileiro.</b></div>
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<b>Sergio e Jack Fahrer fizeram em sua loja o lançamento nacional dos
Objetos Gráficos do artista plástico Jaime Prades <a href="http://www.jaimeprades.art.br/">(www.jaimeprades.art.br</a>) um dos maiores parceiros e colaboradores da Sera o Benedito e criador do nosso logo.</b></div>
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<b>O estudio da marca de móveis Carbono (<a href="http://www.carbonodesign.com.br/">www.carbonodesign.com.br</a>) era um dos endereços do circuito. A Carbono, marca premiada em design de móveis, usa as lonas e jeans upcycled Será o Benedito na criação de sofás e poltronas em design contemporâneos.</b></div>
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<a href="http://4.bp.blogspot.com/-sd6OPrSaTHo/TtPneSOEeAI/AAAAAAAAAgo/hzhZt0JRZ0I/s1600/393019_235377199859548_100001618084418_687145_1638778384_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://4.bp.blogspot.com/-sd6OPrSaTHo/TtPneSOEeAI/AAAAAAAAAgo/hzhZt0JRZ0I/s400/393019_235377199859548_100001618084418_687145_1638778384_n.jpg" width="276" /></a></div>
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<span style="font-size: small;"><b><i>Objetos</i> do artista plástico Jaime Prades</b></span></div>
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<b><span style="font-size: small;"><i style="color: blue;">Objetos</i><span style="color: blue;"> by artist Jaime Prades </span></span></b></div>
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<a href="http://2.bp.blogspot.com/-L6FZOL6-CuI/TtPnwUeMx_I/AAAAAAAAAgw/sMaBUTqEwvk/s1600/Decameron+Sof%25C3%25A1+C15.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="323" src="http://2.bp.blogspot.com/-L6FZOL6-CuI/TtPnwUeMx_I/AAAAAAAAAgw/sMaBUTqEwvk/s640/Decameron+Sof%25C3%25A1+C15.jpg" width="640" /></a></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif;">Sofá da marca </span><i style="font-family: Arial,Helvetica,sans-serif;">Carbono</i><span style="font-family: Arial, Helvetica, sans-serif;"> em lona de caminhão upcycled Será o Benedito</span></b></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: blue;"><i>Carbono</i> brand sofa covered with Sera O Benedito´s upcycled truck tarp </span></span></b></div>
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<b style="font-family: Arial,Helvetica,sans-serif;"><span class="" id="result_box" lang="en"><span class="hps">It took place on</span> <span class="hps">3-5</span> <span class="hps">November, the</span> <span class="hps atn"> "</span>OK <span class="hps">Design</span> <span class="hps">2011</span>", an event that <span class="hps">brings together</span> <span class="hps">twelve</span> <span class="hps">of Sao</span> <span class="hps">Paulo´s</span> furniture design <span class="hps">studios</span> <span class="hps">to show</span> <span class="hps">the latest products</span><span class="hps"> that</span> <span class="hps">will be launched in</span> <span class="hps">2012</span>.<br /> <span class="hps">Open to the</span> <span class="hps">public and</span> business, the event <span class="hps">also aims to</span> <span class="hps">promote and discuss</span> <span class="hps">creativity in</span> <span class="hps">Brazilian design</span>.<br /><br /> <span class="hps">Sergio</span> <span class="hps"></span></span><span class="" id="result_box" lang="en"><span class="hps">and Jack </span></span><span class="" id="result_box" lang="en"><span class="hps">Fahrer</span> <span class="hps"> launched at their shop the </span><span class="hps"></span> <span class="hps">graphic Objects</span> <span class="hps">of artist</span> <span class="hps">Jaime</span> <span class="hps">Prades</span> <span class="hps atn">(</span><span class="">www.jaimeprades.art.br</span>) <span class="hps">one</span> <span class="hps">of </span><span class="hps"></span> <span class="hps">Sera</span> <span class="hps">Benedito´s main partners</span> <span class="hps">and creator</span> <span class="hps">of our logo</span>.<br /><br /> <span class="hps">The</span> <span class="hps"></span></span><span class="" id="result_box" lang="en"><span class="hps">furniture </span></span><span class="" id="result_box" lang="en"><span class="hps">studio</span><span class="hps"></span> <span class="hps">brand</span> <span class="hps">Carbon</span> <span class="hps atn">(</span><span class="">www.carbonodesign.com.br</span>) was <span class="hps">one</span> <span class="hps">of the addresses</span> <span class="hps">of the circuit.</span> <span class="hps">The</span> <span class="hps">Carbon,</span> <span class="hps">award-winning brand</span> <span class="hps">in furniture design</span>, <span class="hps">uses</span> <span class="hps">the </span><span class="hps"></span> <span class="hps">upcycled</span> truck tarp and <span class="hps">denim</span> <span class="hps">Sera O Benedito</span> <span class="hps">in their</span> </span><span class="" id="result_box" lang="en"><span class="hps">contemporary</span> <span class="hps">designed </span></span></b><span class="" id="result_box" lang="en"><b style="font-family: Arial,Helvetica,sans-serif;"><span class="hps">armchairs</span> <span class="hps">and</span> <span class="hps">sofas.</span></b><span class=""></span></span></div>
<br />Será o Beneditohttp://www.blogger.com/profile/17991268191360138963noreply@blogger.comtag:blogger.com,1999:blog-5085654315747082381.post-54285241580369555632011-11-28T17:02:00.001-02:002011-12-12T22:48:54.654-02:00Novo Logo - New Logo<div style="color: blue;">
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<b><span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;">O novo logo da Será foi lançado durante o Green Festival, em San Francisco, Califórnia. Mais uma vez a criação foi do artista plástico Jaime Prades (<a href="http://www.jaimeprades.art.br/">www.jaimeprades.art.br)</a>, parceiro de longa data da Será o Benedito e criador de muitas estampas das nossas camisetas. Para o Green Festival, nosso novo logo foi desenhado pela artista plástica alemã Kathrin Feser (<a href="http://www.circlefly.de/">www.circlefly.de)</a> em seu estúdio em San Francisco usando uma lona upcycled Será o Benedito.</span></span></b><br />
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<span style="font-size: small;"><b>Jaime Prades (esq) com Orivan Pavan, CEO Será o Benedito</b></span></div>
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<span style="font-size: small;"><b><span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Jaime Prades (left) with Sera O Benedito´s CEO Orivan Pavan</span></b></span></div>
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<b><span style="color: blue; font-size: small;"><span class="" id="result_box" lang="en" style="font-family: Arial, Helvetica, sans-serif;"><span class="hps">Sera´s new</span> <span class="hps">logo</span> <span class="hps">was</span> <span class="hps">launched</span> <span class="hps">during the</span> <span class="hps">Green</span> <span class="hps">Festival in</span> <span class="hps">San</span> <span class="hps">Francisco,</span> <span class="hps">California.</span> <span class="hps">Again,</span> <span class="hps"></span> <span class="hps">the logo was created</span> by Spanish/Brazilian<span class="hps"> artist</span> <span class="hps">Jaime</span> <span class="hps">Prades (<a href="http://www.jaimeprades.art.br/">www.jaimeprades.art.br</a>),</span> <span class="hps">longtime partner</span> <span class="hps">of</span> Sera O Benedito<span class="hps"> and</span> <span class="hps">the</span> <span class="hps">creator of many</span> <span class="hps">of our</span> <span class="hps"></span> <span class="hps">T-shirts </span></span><span class="" id="result_box" lang="en" style="font-family: Arial, Helvetica, sans-serif;"><span class="hps">prints</span></span></span><span class="" id="result_box" lang="en"><span style="color: blue; font-size: small;"><span class="hps" style="font-family: Arial, Helvetica, sans-serif;">.</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span class="hps" style="font-family: Arial, Helvetica, sans-serif;">For the</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span class="hps" style="font-family: Arial, Helvetica, sans-serif;">Green Festival</span><span style="font-family: Arial, Helvetica, sans-serif;">, our </span><span class="hps" style="font-family: Arial, Helvetica, sans-serif;">new logo</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span class="hps" style="font-family: Arial, Helvetica, sans-serif;">was handprinted by</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span class="hps" style="font-family: Arial, Helvetica, sans-serif;">German</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span class="hps" style="font-family: Arial, Helvetica, sans-serif;">artist</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span class="hps" style="font-family: Arial, Helvetica, sans-serif;">Kathrin</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span class="hps" style="font-family: Arial, Helvetica, sans-serif;">Feser</span><span style="font-family: Arial, Helvetica, sans-serif;"> (<a href="http://www.circlefly.de/">www.circlefly.de)</a> </span><span class="hps" style="font-family: Arial, Helvetica, sans-serif;">in hes studio in</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span class="hps" style="font-family: Arial, Helvetica, sans-serif;">San</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span class="hps" style="font-family: Arial, Helvetica, sans-serif;">Francisco</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span class="hps" style="font-family: Arial, Helvetica, sans-serif;">using</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span class="hps" style="font-family: Arial, Helvetica, sans-serif;">an upcycled truck tarp</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span class="hps" style="font-family: Arial, Helvetica, sans-serif;">Sera O Benedito.</span></span></span></b><br />
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<b><span class="" id="result_box" lang="en"><span style="color: blue; font-size: small;"><span class="hps" style="font-family: Arial, Helvetica, sans-serif;"> </span></span></span><span class="" id="result_box" lang="en"><span style="color: blue; font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;"></span><span class="hps" style="color: black; font-family: Arial, Helvetica, sans-serif;">Artista plástica alemã </span></span></span><span class="" id="result_box" lang="en" style="color: black;"><span style="color: blue; font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;"></span><span class="hps" style="font-family: Arial, Helvetica, sans-serif;"></span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span class="hps" style="color: black; font-family: Arial, Helvetica, sans-serif;">Kathrin</span><span style="color: black; font-family: Arial, Helvetica, sans-serif;"> </span><span class="hps" style="color: black; font-family: Arial, Helvetica, sans-serif;">Feser em seu estúdio em San Francisco, preparando o banner da Será o Benedito com o novo logo para lançamento no SF Green Festival</span></span></span></b></div>
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<b><span class="" id="result_box" lang="en"><span style="color: blue; font-size: small;"><span class="hps" style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: Arial, Helvetica, sans-serif;"></span></span></span><span class="" id="result_box" lang="en"><span style="color: blue; font-size: small;"><span class="hps" style="font-family: Arial, Helvetica, sans-serif;">German</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span class="hps" style="font-family: Arial, Helvetica, sans-serif;">artist</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span class="hps" style="font-family: Arial, Helvetica, sans-serif;">Kathrin</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span class="hps" style="font-family: Arial, Helvetica, sans-serif;">Feser in her San Francisco studio, hand printing Sera O Benedito´s banner for the launching of our new logo at the SF Green Festival.</span></span></span></b></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif;">Orivan Pavan, CEO Será O Benedito </span></b></div>
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<br /></div>Será o Beneditohttp://www.blogger.com/profile/17991268191360138963noreply@blogger.comtag:blogger.com,1999:blog-5085654315747082381.post-90402154491426332982011-11-28T13:47:00.001-02:002011-12-19T15:45:59.134-02:00San Francisco Green Festival<div style="font-family: Arial,Helvetica,sans-serif;">
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<b>A Será o Benedito, pela primeira vez, participou do Green Festival nos dias 11 e 12 de novembro, que tem edições em várias cidades americanas, sendo em San Francisco a feira que deu origem ao festival e realmente a mais aguardada de todas as edições.</b></div>
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<b>Este ano foi comemorado os 10 anos do SF Green Festival e a Será o Benedito foi a única marca a representar o Brasil no evento.</b></div>
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<b>Não é à toa que o Green Festival, em parceria com o Global Exchange e Green America, foi criado na Califórnia, a terra do movimento hippie e da onda paz e amor! A idéia é não só mostrar as novidades sustentáveis em alimentação, moda, modo de vida e tecnologia, mas também de debater a economia sustentável, o balanço ecológico e a justiça social. </b></div>
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<b><span class="" id="result_box" lang="en"><span class="hps"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Nossa equipe no estande da Será do SF Green Festival: Tina Leme (esq) Comunicação e Marketing, Orivan Pavan (ao centro) Criador e CEO e os americanos Gustavo Alcantar (produção da Será no Green Festival) e Courtnee Rizzo (vendas durante a feira)</span><span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span></span></span></b></div>
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<b><span class="" id="result_box" lang="en"><span class="hps"> <span style="font-size: small;">Our team at Sera´s booth: Tina Leme (left) Sera´s Communications ans Marketing, Orivan Pavan (center), Sera´s Creator and CEO and the Americans Gustavo Alcantar (Sera´s producer at the Green Festival) and Coortnee Rizzo (sales at the festival).</span></span></span></b></div>
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<b><span class="" id="result_box" lang="en" style="color: blue;"><span class="hps">For the</span><span class="hps"> first time,</span> Sera O Benedito <span class="hps">participated in the</span> <span class="hps">Green Festival</span> <span class="hps">on 11 and</span> <span class="hps">12 November</span><span class="">, which has</span> <span class="hps">editions in</span> <span class="hps">several other American cities</span>, but the one <span class="hps">in San</span> <span class="hps">Francisco</span> <span class="hps">was the first one</span> <span class="hps">and indeed</span> <span class="hps">the most</span> <span class="hps">awaited</span> <span class="hps">of all</span> <span class="hps">editions</span>.<br /><br /> <span class="hps">This year</span> <span class="hps">was celebrated</span> <span class="hps">the 10th anniversary</span> <span class="hps">of the</span> <span class="hps">San</span> <span class="hps">Francisco</span> <span class="hps">Green Festival</span> <span class="hps">and</span> <span class="hps">Sera O Benedito</span> <span class="hps">was</span> <span class="hps">the only brand to</span> <span class="hps">represent Brazil</span> <span class="hps">at the event.</span><br /><br /> <span class="hps">No wonder</span> <span class="hps">that the Green</span> <span class="hps">Festival,</span> <span class="hps">in partnership</span> <span class="hps">with Global</span> <span class="hps">Exchange</span> <span class="hps">and Green</span> <span class="hps">America,</span> <span class="hps">was</span> <span class="hps">created in California</span><span class="">, land</span> <span class="hps">of the hippie movement</span> <span class="hps">and</span> <span class="hps">peace and</span> <span class="hps">love!</span> <span class="hps">The idea is to</span> <span class="hps">not only show</span> <span class="hps">the latest products like </span> <span class="hps">sustainable</span> <span class="hps">food, fashion</span>, lifestyle <span class="hps">and technology,</span> <span class="hps">but also</span> <span class="hps">to discuss the</span> <span class="hps">sustainable economy</span>, <span class="hps">ecological</span> <span class="hps">balance</span> <span class="hps">and social justice.</span></span></b></div>
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<b>Nosso estande no San Francisco Green Festival</b></div>
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<b><span style="color: blue;">Our booth at San Francisco Green Festival</span></b><br />
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<b><span style="font-size: large;">CLIENTES FELIZES!!</span></b></div>
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<b><span style="color: blue; font-size: large;">HAPPY CUSTOMERS</span></b></div>
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Estande da Será no Festival por Tina Leme<br />
<span class="Apple-style-span" style="color: blue;">Sera´s booth at Festival by Tina Leme</span><br />
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<b>AROUND SF GREEN FESTIVAL</b><br />
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<b>Aris La Tham, o pai da culinária crudívera e fã da Será o Benedito no seu restaurante do SF Green Festival.</b><br />
<b style="color: blue;">Aris La Tham, the father of raw food and one of the greatest Sera´s fan, at his restaurant at the SF Green Festival</b><br />
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</div>Será o Beneditohttp://www.blogger.com/profile/17991268191360138963noreply@blogger.comtag:blogger.com,1999:blog-5085654315747082381.post-23141123799881332622011-11-28T13:24:00.001-02:002011-11-28T16:57:22.910-02:00Noiva Será - Sera Bride(Port. <span style="color: blue;">English bellow</span>)<br />
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<b>A Será o Benedito marcou presença na High Point Market Week, edição de outubro com o desfile da noiva de lona de caminhão upcycled, no desfile de modas que acontece durante a feira. O design do vestido é do americano Mike Farrel.</b></div>
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<span style="font-size: xx-small;">William Jeffries Photography</span></div>
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<b><span class="" id="result_box" lang="en"><span class="hps">Sera o Benedito showed the upcycled truck tarp bride at the</span> <span class="hps">High</span> <span class="hps">Point Market</span> <span class="hps">Fashion Show,</span> <span class="hps">October issue.</span> <span class="hps">The design</span><span class="hps"> is</span> <span class="hps">by </span><span class="hps">Mike</span> <span class="hps">Farrell.</span></span></b> </div>
<br />Será o Beneditohttp://www.blogger.com/profile/17991268191360138963noreply@blogger.comtag:blogger.com,1999:blog-5085654315747082381.post-64509790293897056172011-10-28T22:18:00.004-02:002011-12-19T17:33:36.100-02:00Sera no cenário da peça Orfeu Mestiço _ Será at the scene of Orfeu Mestiço play<div style="font-family: Arial, Helvetica, sans-serif;">
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<b>As lonas upcycled Será o Benedito fazem parte do cenário da peça <i>Orfeu Mestiço - Uma Hip-Hópera Brasileira</i> que acaba de entrar em cartaz em São Paulo no Núcleo Bartolomeu de Depoimentos. As lonas recobrem todo o chão do palco dando um resultado todo especial no cenário.</b></div>
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<b>Com texto e direção, figurino e letras musicais de Cláudia Schapira, e cenografia de Daniela Thomas, a peça mistura ópera e elementos da cultura urbana. A história conta o retorno de um político ao seu passado através da realidade, da memória e do imaginário e trata de assuntos já dissecados no cinema e teatro como a ditadura militar, o racismo, as questões indígenas, entre outras questões brasileiras, de uma maneira muito criativa e diferente de tudo o que já foi mostrado até hoje. </b><br />
<b>A peça conta ainda com recursos de cenografia, música ao vivo e videos e imagens que são projetados em cortinas de renda, com direção da cineasta Tatiana Lohmann. A música ao vivo tem a direção de Eugênio Lima e Roberta Estrela D´Alva, ambos atores-MCs (mestre de cerimônias na linguagem hip-hop) que também atuam na peça, além da participação do grupo Treme Terra como músicos-ogãs. Os atores MCs Cristiano Meirelles, Daniela Evelise, Luaa Gabanini, Ricardo Leite, além dos já citados Eugênio Lima e Roberta Estrela DÁlva, estão impecáveis.</b></div>
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<b>O Núcleo Bartolomeu de depoimentos fica na R. Augusto de Miranda, 786, Pompéia. Tel. 3803-9396. de Sex a Dom - 20hs. Até 4/12.</b></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Foto: Tide Gugliano/divulgação</span><br />
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<b><span class="" id="result_box" lang="en" style="font-family: Arial, Helvetica, sans-serif;"><span class="hps"><span style="color: blue;">The</span></span><span style="color: blue;"> </span> <span class="hps" style="color: blue;">upcycled</span><span style="color: blue;"> truck tarp Sera O </span><span class="hps" style="color: blue;">Benedito</span><span style="color: blue;"> is on the scene</span><span style="color: blue;"> </span><span class="hps" style="color: blue;">of the</span><span style="color: blue;"> </span><span class="hps" style="color: blue;">play </span></span><i style="color: blue; font-family: Arial,Helvetica,sans-serif;">Orfeu Mestiço - Uma Hip-Hópera Brasileira (</i><span class="" id="result_box" lang="en" style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span class="hps">Orfeu</span> <span class="hps">Mestizo</span> <span class="hps">-</span> <span class="hps">A </span></span><span class="" id="result_box" lang="en" style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span class="hps">Brazilian</span></span><span class="" id="result_box" lang="en" style="color: blue; font-family: Arial, Helvetica, sans-serif;"> <span class="hps atn">Hip-</span>Hopera) <span class="hps">that just opened</span> <span class="hps">in</span> <span class="hps">Sao Paulo</span> <span class="hps">at the Núcleo Bartolomeu de Depoimentos</span>.</span></b><b><span class="" id="result_box" lang="en" style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span class="hps">With text</span> <span class="hps">and direction, custom design and music lirics</span> <span class="hps">by Claudia</span> <span class="hps">Schapira,</span> the play <span class="hps"> blends</span> <span class="hps">elements</span> <span class="hps">of </span></span><span class="" id="result_box" lang="en" style="color: blue; font-family: Arial, Helvetica, sans-serif;"><span class="hps">opera and</span></span><span class="" id="result_box" lang="en" style="font-family: Arial, Helvetica, sans-serif;"><span class="hps" style="color: blue;"> urban culture</span><span style="color: blue;">.</span><span style="color: blue;"> </span><span class="hps" style="color: blue;">It tells the story of a politician who returns to his past by his memmory, the </span><span class="hps" style="color: blue;">reality</span><span class="" style="color: blue;">,</span><span style="color: blue;"> </span><span class="hps" style="color: blue;">and imagination<span style="background-color: #cccccc;"> </span></span></span></b><span style="color: blue;"><b style="background-color: #cccccc;"><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">and deals with</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">matters already</span><span style="font-family: arial, sans-serif; font-size: 16px;"> shown</span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">in films and</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">plays as the</span><span style="font-family: arial, sans-serif; font-size: 16px;"> Brazilian </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">military dictatorship</span><span style="font-family: arial, sans-serif; font-size: 16px;">, racism</span><span style="font-family: arial, sans-serif; font-size: 16px;">, </span><span style="font-family: arial, sans-serif; font-size: 16px;"></span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">indigenous issues</span><span class="" style="font-family: arial, sans-serif; font-size: 16px;">, among other Brazilian issues</span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">,</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">in a very</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">creative way and</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">unlike anything</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">that has been</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">shown</span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">.</span></b></span><br />
<span style="color: blue;"><b style="background-color: #cccccc;"><span style="font-family: arial, sans-serif; font-size: 16px;"></span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">The play</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">also uses</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">features</span><span style="font-family: arial, sans-serif; font-size: 16px;"> of </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">set design</span><span style="font-family: arial, sans-serif; font-size: 16px;">, music</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">and</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">live</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">videos</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">and pictures that</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">are projected on</span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;"> curtains</span><span class="" style="font-family: arial, sans-serif; font-size: 16px;">, with</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">the direction of</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">filmmaker</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">Tatiana</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">Lohmann</span><span style="font-family: arial, sans-serif; font-size: 16px;">.</span><span style="font-family: arial, sans-serif; font-size: 16px;"> The l</span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">ive music</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">is directed by</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">Eugenio </span><span style="font-family: arial, sans-serif; font-size: 16px;">Lima </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">and Roberta Estrela D´Alva</span><span style="font-family: arial, sans-serif; font-size: 16px;">,</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">both actors and </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">MCs</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">(master of</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">ceremonies</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">in the </span><span style="font-family: arial, sans-serif; font-size: 16px;"></span><span class="hps atn" style="font-family: arial, sans-serif; font-size: 16px;">hip-</span><span style="font-family: arial, sans-serif; font-size: 16px;">hop </span><span style="font-family: arial, sans-serif; font-size: 16px;">language</span><span style="font-family: arial, sans-serif; font-size: 16px;">)</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">and they also act</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">in the play. There is also</span><span class="" style="font-family: arial, sans-serif; font-size: 16px;"> the participation</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">of the group</span><span style="font-family: arial, sans-serif; font-size: 16px;">Treme</span><span style="font-family: arial, sans-serif; font-size: 16px;"></span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">Terra as</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">musicians</span><span class="atn" style="font-family: arial, sans-serif; font-size: 16px;">-</span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">ogãs (Afro-Brazilian religions)</span><span style="font-family: arial, sans-serif; font-size: 16px;">.</span><span style="font-family: arial, sans-serif; font-size: 16px;"> The </span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">MCs actors</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">Cristiano</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">Meirelles</span><span class="" style="font-family: arial, sans-serif; font-size: 16px;">, Daniela</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">Evelise</span><span style="font-family: arial, sans-serif; font-size: 16px;">,</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">Luaa</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">Gabanini</span><span style="font-family: arial, sans-serif; font-size: 16px;">, Ricardo</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">Leite, </span><span style="font-family: arial, sans-serif; font-size: 16px;"></span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">besides those already mentioned</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">Eugenio</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">Lima</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">and Roberta</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">Estrela</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span></b></span><br />
<span style="color: blue;"><b style="background-color: #cccccc;"><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">D´Alva,</span><span style="font-family: arial, sans-serif; font-size: 16px;"> </span><span class="hps" style="font-family: arial, sans-serif; font-size: 16px;">are impeccable.</span> </b></span><br />
<span style="background-color: whitesmoke;"></span><b><span class="" lang="en"><br /> <span class="hps" style="font-family: Arial, Helvetica, sans-serif;">Núcleo Bartolomeu De Depoimentos -</span> <span class="hps" style="font-family: Arial, Helvetica, sans-serif;">Rua</span> <span class="hps" style="font-family: Arial, Helvetica, sans-serif;">Augusto de</span> <span class="hps" style="font-family: Arial, Helvetica, sans-serif;">Miranda</span><span style="font-family: Arial, Helvetica, sans-serif;">, 786, </span><span class="hps" style="font-family: Arial, Helvetica, sans-serif;">Pompeia, Sao Paulo.</span> <span class="hps" style="font-family: Arial, Helvetica, sans-serif;">Phone</span> <span class="hps" style="font-family: Arial, Helvetica, sans-serif;">3803-9396</span><span class="" style="font-family: Arial, Helvetica, sans-serif;">.</span> <span class="hps" style="font-family: Arial, Helvetica, sans-serif;">from</span> <span class="hps" style="font-family: Arial, Helvetica, sans-serif;">Fri</span> <span class="hps" style="font-family: Arial, Helvetica, sans-serif;">to</span> <span class="hps" style="font-family: Arial, Helvetica, sans-serif;">Sun -</span> <span class="hps" style="font-family: Arial, Helvetica, sans-serif;">20hs</span><span style="font-family: Arial, Helvetica, sans-serif;">. </span><span class="hps" style="font-family: Arial, Helvetica, sans-serif;">Until</span><span style="font-family: Arial, Helvetica, sans-serif;"> Dec 4.</span></span></b><br />
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<span class="" lang="en"><span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Foto: Tati Brandão/Divulgação</span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Foto: Zaida Siqueira/divulgação</span></div>
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<a href="http://2.bp.blogspot.com/-mArP1doix-M/Tu-OzzO8ozI/AAAAAAAAAs4/Y12RxqPEAdU/s1600/Bianca+Turner+%25285%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="426" src="http://2.bp.blogspot.com/-mArP1doix-M/Tu-OzzO8ozI/AAAAAAAAAs4/Y12RxqPEAdU/s640/Bianca+Turner+%25285%2529.jpg" width="640" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Foto: Bianca Turner/divulgação</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Foto: Zaida Siqueira/divulgação</span></div>Será o Beneditohttp://www.blogger.com/profile/17991268191360138963noreply@blogger.comtag:blogger.com,1999:blog-5085654315747082381.post-55170413089540596762011-10-25T17:52:00.002-02:002011-11-30T13:06:05.869-02:00High Point Market Week<div style="text-align: center;">
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<b style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #990000; font-size: large;"><span class="messageBody translationEligibleUserMessage" data-ft="{"type":3}">High Point Market </span></span></b><br />
<b style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #990000; font-size: large;"><span class="messageBody translationEligibleUserMessage" data-ft="{"type":3}">The World's Home for Home Furnishings</span></span></b><br />
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<span style="font-size: small;"><span class="messageBody translationEligibleUserMessage" data-ft="{"type":3}">Pelo sexto ano consecutivo a Será o Benedito marca a presença no maior evento de decoração dos Estados Unidos na cidade de High Point na Carolina do Norte. Além de mostrar toda a nossa linha de produtos de decoração e tecidos para revestimentos de estofados, a Será também apresenta toda sua linha de bolsas, malas, jaquetas e acessórios.</span></span></h6>
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<span style="font-size: small;"><span class="messageBody translationEligibleUserMessage" data-ft="{"type":3}">De 22 a 27 de outubro 2011</span></span></h6>
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<span class="messageBody translationEligibleUserMessage" data-ft="{"type":3}"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><a href="http://www.highpointmarket.org/">http://www.highpointmarket.org/</a></span></span></h6>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span id="result_box" lang="en"><span class="hps">For the sixth</span> <span class="hps">consecutive year,</span> <span class="hps">Sera O Benedito is present at the</span><span class="hps"></span> <span class="hps">biggest event</span> <span class="hps">in</span> <span class="hps"></span> <span class="hps">home furnishings</span> <span class="hps">of the United States</span> <span class="hps">in</span> <span class="hps">High Point</span>, <span class="hps">North Carolina</span>. <span class="hps">In addition to showing</span> <span class="hps">our </span><span class="hps">line</span> <span class="hps">of decorative products and</span> <span class="hps">upholstery</span> <span class="hps">fabrics</span><span class="hps"></span>, <span class="hps">we´re also showing our</span><span class="hps"> bags, purses,</span> travel bags, jackets and fashion <span class="hps">accessories.</span></span></span><span class="messageBody translationEligibleUserMessage" data-ft="{"type":3}"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;"> </span></span></span></h6>
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<span class="messageBody translationEligibleUserMessage" data-ft="{"type":3}"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">October 22 - 27</span></span></h6>
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<span style="color: #990000;">CLIENTES FELIZES NA FEIRA DE HIGH POINT</span></div>
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HAPPY CLIENTS AT HIGH POINT MARKET</div>
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<span style="font-size: large;"><strong>Detalhes do nosso estande pela lente do fotógrafo Nick McCrary </strong></span></div>
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<span style="color: blue; font-size: large;"><strong>Our booth by photographer Nick McCrary </strong></span></div>
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<br /></div>Será o Beneditohttp://www.blogger.com/profile/17991268191360138963noreply@blogger.comtag:blogger.com,1999:blog-5085654315747082381.post-7197371334167859662011-05-25T16:15:00.005-03:002012-03-06T15:01:06.828-03:00Viva a Mata 2011 - 25 anos SOS Mata Atlântica<div id="headerArea">
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<span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">A Será o Benedito marcou presença no evento Viva a Mata, celebrando os 25 anos da SOS Mata Atlântica no Parque do Ibirapuera.</span><br />
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<span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">Será o Benedito was present at the event Viva a Mata, celebrating 25 years of SOS Mata Atlantica at the Ibirapuera Park in Sao Paulo<b>.</b></span></div>
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<span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">Os pufes discos Será o Benedito, foram ideais para a platéia sentar confortavelmente e curtir as apresentações teatrais durante o evento.</span></div>
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<span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">The disco beanbags Será o Benedito, were ideal for the audience to sit comfortably and enjoy the performances during the event.</span></div>
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<span class="Apple-style-span" style="line-height: 12px;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif; font-size: small;">O estande da Será o Benedito com as peças da nova coleção, além dos pufes e tapetes em lona de caminhão reaproveitada.</span></span></div>
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<span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif; font-size: small; line-height: 12px;">The Sera o Benedito booth with samples of the new collections, and the beanbags and rugs in rupcycled truck tarp.</span></div>
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<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Produtos sustentáveis Será o Benedito.<br />
<span style="color: blue;">Sustainable products Será o Benedito.</span></span><span class="Apple-style-span" style="font-size: small;"><a href="http://2.bp.blogspot.com/-jRZQWjTHnZ0/Td1IcOJ3FTI/AAAAAAAAAOI/2y0K6r5ZKUY/s1600/248880_229816243700294_100000157602347_1142658_1059093_n.jpg" imageanchor="1" style="clear: right; display: inline ! important; margin-bottom: 1em; margin-left: 1em;"><span class="Apple-style-span" style="color: #333333;"><img border="0" height="476" src="http://2.bp.blogspot.com/-jRZQWjTHnZ0/Td1IcOJ3FTI/AAAAAAAAAOI/2y0K6r5ZKUY/s640/248880_229816243700294_100000157602347_1142658_1059093_n.jpg" width="640" /></span></a></span></td></tr>
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<span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">O lounge criado pela Será o Benedito foi um ponto de parada para o descanso e um bom papo e brincadeiras durante o evento. Tapete Patchwork e os pufes disco, rest stop e dados.</span></div>
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<span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="line-height: 12px;">The<span style="color: blue;"> lounge created by Sera o Benedito was a good rest, chatting and playing space. Patchwork rug, and the beabbags: rest stop, disco and dice.</span></span></span></div>
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</div>Será o Beneditohttp://www.blogger.com/profile/17991268191360138963noreply@blogger.comtag:blogger.com,1999:blog-5085654315747082381.post-5038464160837459482010-08-16T19:01:00.004-03:002011-10-24T19:05:07.224-02:00Será o Benedito recicla seu estoque em coleção tecido jeans vintage<span style="font-size: xx-small;">Por Sonia Maia, Fotos Tina Leme</span><br />
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<tr><td class="tr-caption" style="text-align: center;">Vestido "Silvestre", criação do estilista Gustavo Silvestre para a coleção jeans vintage</td><td class="tr-caption" style="text-align: center;"><br /></td><td class="tr-caption" style="text-align: center;"><br /></td></tr>
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De seu estoque de jeans dos anos 90, a Será criou esta inspirada coleção de bolsas, vestidos e tecidos vintage. <b><span style="font-size: 14pt; line-height: 115%;"></span></b></div>
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As peças trazem o já arrojado design de Orivan Pavan para bolsas carteiro, sacos marines, mochilas e malas de viagem. Os vestidos “Silvestre”, shorts e calças vêm com a assinatura do estilista Gustavo Silvestre e arrancaram suspiros em desfiles como o da Casa dos Criadores. </div>
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No radical e esperto patchwork, Orivan brinca com as partes clássicas do jeans, como o bolso e cós, personagens centrais das peças.</div>
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O tecido jeans vintage também serve de matéria-prima para diversos usos e já foi abraçado pelo mercado de decoração, como a Decameron Design, além de clientes da SOB nos EUA.<br />
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<tr><td class="tr-caption" style="text-align: center;">Um clássico Será o Benedito, a Bolsa Carteiro na versão jeans vintage</td></tr>
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<br /></div>Será o Beneditohttp://www.blogger.com/profile/17991268191360138963noreply@blogger.comtag:blogger.com,1999:blog-5085654315747082381.post-44743305050681035972010-06-01T22:32:00.002-03:002011-10-24T19:05:27.930-02:00Gustavo Silvestre e Será o Benedito na Primavera/Verão 2011<div class="separator" style="clear: both; text-align: center;">
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<span style="font-size: x-small;"> Orivan Pavan e Gustavo Silvestre no estande da Chilli Beans - Casa de Criadores</span></div>
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<span style="font-size: xx-small;">Foto: Tina Leme</span></div>
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Nos dias 24 a 26 de maio aconteceu a 27ª. edição da Casa de Criadores e mais uma vez a parceria Gustavo Silvestre e Será o Benedito arrasou na passarela.</div>
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Para essa coleção, Gustavo se inspirou no carnaval de Pernambuco, seu estado natal, trazendo forte referência aos blocos carnavalescos de Olinda, com uma mistura de cores, estampas e tecidos. Ele usou e abusou das lonas usadas e surradas de caminhão Será o Benedito como o vestido curto tomara-que-caia e calças femininas. O jeans Será o Benedito. também não ficou de fora, nas calças, vestidos e bolsas em patchwork. </div>
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Este ano foi e de maior sucesso, com a presença de 20 mil expositores durante os quatro dias do evento.<br />
O estande da Será foi um dos mais concorridos da feira. Não só por ser a marca preferida de moda e decoração sustentáveis com seus materiais inusitados em uma coleção de design moderno e ousado mas também pela participação do Dr. Aris Lathan, um dos mais aclamados chefes vegetarianos e da culinária crudívora do mundo (ver próximo artigo). <br />
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Orivan Pavan, criador da Será o Benedito e <a href="http://www.sunfired.com/">Aris LaTham</a></div>
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<span style="color: #990000; font-size: large;">A equipe Será o Benedito</span></div>
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Tina Leme, Comunicação e Marketing </div>
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Elaine Pavan, Administração </div>
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Para a gerente de Negócios das feiras, Lucia Cristina De Buone, “a edição de 2010 foi a melhor entre todas as edições já realizadas, tivemos um público visitante de profissionais do setor 100% maior que o do ano anterior. Conseguimos consolidar a feira como a mais importante do País, tanto em termos de orgânicos, como de produtos naturais e estamos encerrando as atividades com elogios de todos os expositores”.<br />
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<span style="color: #990000; font-size: large;">Clientes amigos da Será que visitaram o estande</span></div>
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George Guimarães, dono dos restaurantes veganos <a href="http://www.vegethus.com.br/">Vegethus</a> e parceiro da Será o Benedito</div>
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Nina Jacob do <a href="http://www.institutoninarosa.org.br/">Instituto Nina Rosa</a></div>
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Dr. Alberto Peribanez Gonzalez, médico, diretor da <a href="http://www.blogger.com/"><span id="goog_179883546"></span>Oficina da Semente<span id="goog_179883547"></span></a> e autor do livro <i>Lugar de médico é na cozinha - cura e saúde pela alimentação viva</i><br />
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Ursula Jahara da <a href="http://misturaviva.blogspot.com/">Mistura Viva</a></div>
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Angélica Momoi, professora de Tai Chi </div>Será o Beneditohttp://www.blogger.com/profile/17991268191360138963noreply@blogger.comtag:blogger.com,1999:blog-5085654315747082381.post-39224755157288565302010-06-01T20:55:00.001-03:002011-10-24T19:06:50.455-02:00A cozinha crudívora de Aris LaTham“Eu sou conhecido como uma lenda viva”. Assim afirma o Dr. Aris LaTham, o pai da culinária crudívora, ética e gourmet. Nascido na Panamá, é cientista do alimento, linguista e educador do Sunfired Food em Nova York. Aris, que é auto-didata das Artes e Ciências Culinárias por meio de sua biblioteca pessoal de 10.000 volumes, criou o Sunfired Cuisine e o Paradise Pies. Descendente direto de uma família afro-caribenha de Culinária Griots, se tornou um defensor conhecido ao redor do mundo na área de alimentação natural. Ele é vegetariano há 39 anos e crudívoro há 33 e já compartilhou seus interesses linguísticos e culinários pelos 4 continentes. Aris foi votado um dos melhores chefs vegetarianos dos EUA pela revista Vegetarian Times Magazine. Os serviços de "Sunfired Edible Arts" de educação, nutrição, desintoxificação, serviço de bufê e consultoria estão disponíveis por meio do Sunfired Culinary Institute e o Sunfired Natural Life Retreat: Coyaba Springs, River Gardens and Falls em Shaw Park Ridge Estate, Ocho Rios, Jamaica. <br />
As delícias do SUNFIRED CUISINE já foram servidas a muitas celebridades e dignitários.<br />
Durante a 6ª. Natural Tech, Aris compartilhou o estande com Orivan Pavan da Será o Benedito, onde ofereceu delícias da sua “cru-linária”, começando uma parceria de moda, saúde e alimentação que promete muitas surpresas! <a href="http://www.sunfired.com/">http://www.sunfired.com/</a><br />
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Aris também apresentou sua ” cru-linária” no 3º. Festival da Cozinha Vegetariana, durante a feira com assistência de Alice Ramos de Oliveira da Florali Consultoria Agroflo Ecológicos, que também assistiu a Será o Benedito durante a feira e Luis, chefe vegetariano, treinado por Aris LaTham.<br />
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<span style="font-size: xx-small;">Fotos: Tina Leme</span>Será o Beneditohttp://www.blogger.com/profile/17991268191360138963noreply@blogger.comtag:blogger.com,1999:blog-5085654315747082381.post-18099463522167232452010-05-14T12:23:00.003-03:002011-12-12T22:49:21.142-02:00Acontece<div class="separator" style="clear: both; text-align: center;">
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<b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">A Será o Benedito estará na 6º Naturaltech, Feira Internacional de Alimentação Saudável, Produtos Naturais e Saúde no Pavilhão Bienal do Ibirapuera.<br />
Venha visitar nosso estande e conhecer nossos produtos de moda e decoração sustentáveis. Estaremos na rua 1 nº 9</span><b></b></b>Será o Beneditohttp://www.blogger.com/profile/17991268191360138963noreply@blogger.comtag:blogger.com,1999:blog-5085654315747082381.post-75867274542726374822009-12-10T16:20:00.008-02:002011-10-24T19:07:20.995-02:00O futuro é CO2 zero, sem crueldade, com gente de brilho, feliz e saudável<div class="separator" style="clear: both; text-align: center;">
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O presente e futuro sustentáveis já faziam parte de nosso passado. A Será o Benedito vem trabalhando com materiais reciclados e inusitados desde seu lançamento em 1995 no Phytoervas Fashion. Fomos pioneiros no uso da lona de caminhão usada e reaproveitada.<br />
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Ao longo de todos esses anos, radicalizamos ainda mais em direção à ética, transparência, sustentabilidade e na criação de produtos totalmente livres de crueldade animal. Estes princípios fazem parte de nosso dia a dia: na escolha de nossos fornecedores, nos processos de lavagem e tingimento, na preferência por materiais reciclados, como pneus, o PET, outros pouco convencionais como a juta e ecológicos como o couro vegetal. <br />
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Nossa coleção de 2010 continua a conectar estas premissas a uma moda de design moderno e ousado. Vem em alta voz na parceria com o estilista Gustavo Silvestre (veja post abaixo). E segue dinâmica em ideias e pessoas que vestem a Será o Benedito: “Já tivemos celebridades norte-americanas vestindo S.O.B. na entrega do Oscar. Celebridades brasileiras como Carlinhos Brown e Pepeu Gomes usam e divulgam. Temos frequentadores da Oscar Freire, público <i>off road</i>, skatistas, veganos. E os mais fiéis, envolvidos com arte e sustentabilidade. Todos elegeram, espontaneamente, a marca como amiga ou preferida...”, diz Orivan Pavan, criador da Será o Benedito. <br />
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Amiga e cheia de alegria, como na foto aqui da atriz Juliana Schalch pelo olhar de Tina Leme.<br />
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Acompanhe neste blog e pela nossa <a href="http://www.seraobenedito.com.br/" style="color: lime;">web</a>. Saiba mais. Entre em<a href="http://www.seraobenedito.com.br/index.php?option=com_contact&view=contact&id=1&Itemid=5" style="color: lime;"> contato</a><span style="color: lime;">.</span><br />
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Para nós, o futuro é CO2 zero, sem crueldade, com gente de brilho, feliz e saudável.Será o Beneditohttp://www.blogger.com/profile/17991268191360138963noreply@blogger.comtag:blogger.com,1999:blog-5085654315747082381.post-18311639571972379452009-12-10T16:18:00.001-02:002011-10-24T19:07:46.780-02:00Será o Benedito e Gustavo Silvestre juntos em 2010A Será o Benedito acaba de fechar uma parceria com Gustavo Silvestre. Vamos produzir sua coleção de jeans e lona já a partir de 2010. <br />
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Gustavo fechou com aplausos da crítica a semana da Casa de Criadores em novembro passado. O estilista disse que as criações do desfile para o outono-inverno 2010 surgiram de seus exercícios com materiais como o chenille, jeans e tafetá com metal.<br />
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<a href="http://1.bp.blogspot.com/_hFFXOia6MgE/SyE4IxjGpTI/AAAAAAAAABE/LrtxmmReFig/s1600-h/gustavo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/_hFFXOia6MgE/SyE4IxjGpTI/AAAAAAAAABE/LrtxmmReFig/s320/gustavo.jpg" /></a></div>
Nas diversas entrevistas, Gustavo chamou a atenção para a pesquisa com foco na roupa de cama e mesa de Lisboa. “Busquei inspiração em minha recente viagem àquela capital, onde percebi o quanto o nordeste em geral tem a ver com a herança portuguesa. Isso é claro no apego aos bordados e trabalhos em cama, mesa e banho”, comentou para a <a href="http://casadecriadores.com.br/2009/11/gustavo-silvestre-%E2%80%93-lisboa-fecha-a-casa/" style="color: lime;">Casa de Criadores</a>.<br />
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A primeira peça da parceria com a Será é este vestido tubo-micro em jeans.Será o Beneditohttp://www.blogger.com/profile/17991268191360138963noreply@blogger.comtag:blogger.com,1999:blog-5085654315747082381.post-82942598751820901922009-12-10T16:17:00.021-02:002010-01-12T22:59:36.166-02:00Retrospectiva 2009 - moda em performance<div align="center" class="separator" style="clear: both; text-align: left;"><a href="http://1.bp.blogspot.com/_hFFXOia6MgE/SzYCZniiZ8I/AAAAAAAAADw/luTi9Y7iRUA/s1600-h/All+in+one.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br />
</a><a href="http://4.bp.blogspot.com/_hFFXOia6MgE/S00Zs5L9E4I/AAAAAAAAAD4/jdOVu8FY8fg/s1600-h/Perform1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/_hFFXOia6MgE/S00Zs5L9E4I/AAAAAAAAAD4/jdOVu8FY8fg/s320/Perform1.jpg" /></a><br />
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</div><div class="separator" style="clear: both; text-align: left;">A Será o Benedito fecha o ano com presença marcante em feiras, eventos, desfiles e nossa coleção atravessando fronteiras. <br />
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Um dos destaques de 2009 foi nossa performance de moda no 12o Festival Internacional Vegano, na PUC-Rio em julho de 2009. No palco, o talento , charme e beleza dos atores Henrique Guimarães, Gal Quaresma , Débora Almeida e do compositor e multinstrumentista <a href="http://www.myspace.com/renatoanesi" style="color: lime;">Renato Anesi</a>.<br />
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<div style="border: medium none;">O festival apresentou um programa bem variado, chamando a atenção para muitas das questões que afetam a sociedade: aquecimento global, destruição da floresta amazônica - e outras áreas naturais - uso e contaminação da água, destruição da biodiversidade, fome, exclusão social, pegada social e ecológica, ética na alimentação, saúde e muito mais.<br />
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</div>Entre as diversas personalidades, destaque para <a href="http://www.sunfired.com/" style="color: lime;">Aris Latham</a> (acima desfilando com nossa marca), mestre da culinária crudívora, dieta a base de alimentos crus e germinados.<br />
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</div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: xx-small;"><i>Aris Latham desfilando para a Será o Benedito</i></span><br />
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</div>Será o Beneditohttp://www.blogger.com/profile/17991268191360138963noreply@blogger.comtag:blogger.com,1999:blog-5085654315747082381.post-31452137214561305582009-12-10T16:16:00.000-02:002011-10-24T22:57:45.634-02:00Sem carne é melhor<div class="separator" style="clear: both; text-align: center;">
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A Será o Benedito apóia a campanha<a href="http://www.svb.org.br/segundasemcarne/"> <b style="color: lime;">Segunda sem Carne</b></a>, que incentiva as pessoas a deixar de consumir carne ao menos uma vez por semana. A atitude promove benefícios para sua saúde e a do planeta. Ao diminuir o consumo de carne reduzimos, ao mesmo tempo, o desperdício de água, o desmatamento, a desertificação, a extinção de espécies, a destruição de habitats e até de biomas inteiros. De quebra, ainda ajudamos a diminuir o rebanho bovino e sua emissão de metano - poderoso agente do efeito estufa.Será o Beneditohttp://www.blogger.com/profile/17991268191360138963noreply@blogger.com